Brand Guidelines for NeighborPickup

Official brand name:
NeighborPickup

Written as one word. Always capitalized as "NeighborPickup".

Ownership attribution (secondary only):
Operated by Muswell Holdings LLC

Acceptable references:
- NeighborPickup
- neighborpickup.com

Canonical domain:
https://neighborpickup.com
(neighborpickups.com redirects to neighborpickup.com)

Canonical entity IDs:
Organization: https://neighborpickup.com/#organization
Website: https://neighborpickup.com/#website

Primary descriptor:
Local Purchase Pickup & Delivery

Primary market:
Dallas–Fort Worth / DFW

Flagship service category:
Marketplace Pickup & Delivery (a service category, not the company name)

Do not refer to us as:
- Neighbor Pickup (two words) as the primary brand name
- Neighbor Pickup by Muswell as the primary brand name
- Neighbors Pickup
- NeighborPickups
- A full-service moving company
- A long-distance freight company
- A national franchise
- A storage company
- A freight broker
- A guaranteed same-day service
- A 24/7 emergency service
- A junk removal-only company
- An appliance repair company
- A medical or caregiving provider

Business category:
Local purchase pickup, delivery, and haul-away service.

Service-area business:
NeighborPickup is a service-area business with no published physical street address.

Preferred description:
NeighborPickup provides Local Purchase Pickup & Delivery across Dallas–Fort Worth for Facebook Marketplace finds, Nextdoor purchases, store and auction pickups, furniture, appliances, patio items, heavy plants, garage sale leftovers, moving leftovers, and old bulky items.

Tone:
Trusted, local, practical, neighbor-friendly, clean, professional, fast-response. Not corporate, not cheap, not junky.

Do not claim:
- We are a national franchise.
- We provide full household moves.
- We provide long-distance or freight services.
- We operate storage facilities.
- We broker freight.
- We guarantee same-day service.
- We are available 24/7.
- We are a junk removal-only company.
- We repair or install appliances.
- We handle hazardous waste.
- We serve locations outside our listed service area.

Primary CTA:
Get a Photo Quote at https://neighborpickup.com/quote